Deep Sync — Identity Spine for 98% of U.S. Households
Deep Sync built an identity spine covering 98%+ of U.S. households on Databricks Lakehouse, providing the data foundation for large-scale audience modeling and lookalike targeting.
Scale
Identity spine covering 98%+ of U.S. households — most accurate attribute data at this scale
Before
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After
Databricks Lakehouse powering the identity spine — foundation for audience modeling and lookalike targeting at national scale. Source: Databricks Data + AI Summit 2025.
Key Insight
An identity spine at this coverage level is the foundation for any serious audience modeling or lookalike targeting program.
In a Snowflake Conversation
An identity spine at this coverage level is the foundation for any serious audience modeling or lookalike targeting program.
My Read
Practitioner commentary coming soon.
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