LifeStreet — Programmatic RTB at 5PB
LifeStreet, one of the first US adtech companies on ClickHouse (2016), runs 5PB of RTB data, campaign budgets, and raw logs on a single geo-distributed cluster.
Scale
5PB across a geo-distributed cluster; adopted 2016
Before
Commercial columnar databases with prohibitive licensing fees and real-time performance limits
After
ClickHouse handling RTB data, real-time campaign budgets, DMP data, and raw logs — one database for multiple tasks
Key Insight
The 'one database for multiple tasks' architecture reduces operational overhead significantly vs. running separate systems for each workload.
In a Snowflake Conversation
The 'one database for multiple tasks' architecture reduces operational overhead significantly vs. running separate systems for each workload — a pattern worth naming when customers are evaluating their stack complexity.
My Read
Practitioner commentary coming soon.
Relevant Conversations