Moloco — DSP: 10 Minutes → Milliseconds
Moloco cut query latency from 10 minutes to milliseconds by migrating its $1B+ ad platform to Apache Pinot + StarTree, now serving 6M queries/second.
Scale
$1B+ annual ad spend, ~10PB data/day, 6 million queries/second
Before
10-minute delays in performance analytics portal due to high cardinality and complex queries
After
Query latency from 10 minutes → milliseconds with Apache Pinot + StarTree managed service
Key Insight
6M QPS at millisecond latency is the upper end of what any system handles — this is the reference for 'what does Pinot do that nothing else does.'
In a Snowflake Conversation
6M QPS at millisecond latency is the upper end of what any system handles — this is the reference for 'what does Pinot do that nothing else does.'
My Read
Practitioner commentary coming soon.
Relevant Conversations